Anahory Monteiro
YOU WON'T BELIEVE IT'S GLUTEN FREE

Batardas

Batardas was born from a limitation that turned into an opportunity.

A response to gluten intolerance that became something more. A place where food is made without shortcuts.

100% gluten-free, with no unnecessary additives, and a clear focus on quality ingredients and conscious sourcing.

But Batardas is not about what’s missing.

It’s about what’s there.

Flavor, care, and a deep respect for tradition, rethought with a contemporary approach. Recipes that feel familiar, yet are built differently, so that no one feels like they’re giving something up.

This same mindset shapes the brand.

A bold and unexpected visual language that breaks away from the clichés of the gluten-free space. Vibrant colors, playful contrasts, and a confident art direction that refuses the idea that “free-from” means less.

Because gluten-free doesn’t have to mean flavorless.

And it definitely doesn’t have to look it.

At its core, Batardas is about inclusion.

Creating a space where everyone can sit at the table and enjoy food the way it should be.

Client
BATARDAS
Year
2025
Services
Art Direction, Design, Creativity, Copywritting